Because AdBlock for Safari is distributed through the App Store, we can no longer ask for donations on a post-installation page, as we have always done with our other extensions and apps. For our Mac app only, we are using an in-app purchase model for some advanced features that are more difficult to develop and maintain. If you prefer not to use the paid features, not to worry; AdBlock still blocks the majority of ads you see on most websites.
The Gold upgrade is a one-time payment associated with your Apple ID and is not available as a recurring subscription.
Gold features include:
Safari – the fourth popular browser in the world, – was designed by Apple Corporation especially for Mac and iOS users. It has a list of advantages, for example, if you use Safari on more than one device, you can share information through your iCloud account. On the Mac, it's relatively simple to install an ad blocker or tracker blocker. Download a browser extension, and then install it in your browser. Ghostery is available for Safari, Firefox, Chrome, and more. Download Adblock One, a free ad blocker for Safari, and block annoying ads, pop-ups, and more! Fast ad blocker for macOS.
- Advanced ad blocking (access to anti-circumvention ad blocking)
- Easily allow ads on your favorite sites via the AdBlock icon on the Safari toolbar
- VIP support (make sure to note in your ticket submission that you have the Gold upgrade)
How to upgrade
There are multiple ways to access the upgrade option:
- Click the AdBlock icon on the Safari toolbar, then click UPGRADE in the dropdown menu. OR Click on the AdBlock icon in the Applications folder.
- Each of these options will take you to the AdBlock settings window. Click on the Upgrade tab, then click on the yellow Upgrade Now button.
- If you are purchasing a subscription for the first time: Enter your Apple ID, click on Buy and then confirm your in-app purchase by clicking on Buy again.
- If you have previously purchased a subscription: Select Click here below the Upgrade Now button in the settings window (see screenshot). Enter the same Apple ID you previously used to purchase the upgrade. The app should immediately recognize the purchase by displaying the purchase date and time on the upgrade screen.
How to receive a refund on the Gold upgrade
If you pay for the Gold upgrade and decide you'd rather not have it, only Apple can refund your payment. Because payments for the Mac app now go through the App Store, we have no way to refund them ourselves. The following Apple Support article provides instructions for how to request a refund directly from Apple: Request a refund for an App Store or iTunes Store purchase.
Applying the Gold upgrade to other extensions (or vice versa)
Because the Gold upgrade is handled via Apple, we are unable to transfer a purchase to any of our other extensions. Likewise, if you upgrade to receive the Premium features on the desktop extensions (Chrome, Firefox, and Edge), the upgrade can not be transferred to the Mac app; you will need to upgrade the AdBlock for Safari app separately to receive the Gold upgrade.
Premium features are not available on the Mac app so it is not possible to sync between Safari and the desktop extensions that support the Premium features.
AdBlock for Safari is a fast and powerful ad blocking Mac app that speeds up web browsing by removing ads and reducing loading times of web pages. AdBlock starts blocking annoying ads on millions of websites from the moment you install it.
Interacting with the AdBlock for Safari Mac app
- AdBlock menu icon - located on the top menu bar - which has app information (version information & debug data), the ability to manage filter lists and quick access to allowlisted sites in AdBlock's Settings window. This only displays when the AdBlock app is open.
- AdBlock browser icon - located on the Safari toolbar - where AdBlock can be paused, sites or pages can be allowlisted (i.e. 'Allow ads'), quick access to the AdBlock Settings window and a link to AdBlock Help. This will appear even if the AdBlock app is closed.
- The AdBlock app icon - located in the Applications folder and/or on the Dock - this opens the AdBlock Settings window where AdBlock can be upgraded, filter lists can be managed and allowlisted sites (sites where ads are allowed to appear) can be added or removed.
Filter lists in the AdBlock for Safari Mac app
The Mac app uses Apple's Safari content blocking to block ads. In this respect, it's the same as our iOS app. Apple's content blocking mechanism doesn't understand the standard syntax that is used in standard filter lists. Instead, it uses a special content blocking syntax. Before a filter list can be used with the AdBlock app, it needs to be converted to the content blocking format. EasyList, Acceptable Ads, and Anti-Circumvention have all been converted.
You may find that AdBlock for Safari blocks fewer ads than AdBlock on Chrome, Firefox or Edge. This is because Apple imposes a 50,000 rule limit on the number of filter rules a content blocker can use at one time. While 50,000 sounds like a large number, in reality, it's easy to run up against that limit with just a few filter lists. EasyList, for example, has more than 40,000 rules by itself. We could add more content blockers to the app, each with its own 50,000-rule limit but that adds significantly more complexity. Moreover, content blockers don't work well with each other, particularly when allowlisting rules are also being used.
There are three options for filter lists in the Mac app:
- Advanced ad blocking (i.e. Anti-circumvention filter list) -- available with the Gold upgrade
- Block annoying ads, pop-ups (i.e. EasyList filter list)
- Allow some non-intrusive ads (i.e. Acceptable Ads filter list)
To learn more about each filter list and how to subscribe to each, please see this article: Introduction to Filter Lists.
Manually updating AdBlock's filter lists
AdBlock's filter lists update themselves automatically when the app is open. Websites change their ads often, however, and it can be a day or so before the filter lists catch up.
If you start seeing ads that should be blocked, a good first step is to manually update, especially if you see that the last update was more than a day ago.
How to update filter lists in the AdBlock app via the Mac menu bar icon:
Click the AdBlock icon in the MacOS menu bar and select Update Filter Lists. This will open the app window and automatically check for any updates.
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How to update filter lists in the AdBlock app via the app window:
Click the AdBlock icon on the Safari toolbar. Select Settings to open the AdBlock app window, select the Filter Lists tab and click on Update Filter Lists.
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OR
Click the AdBlock icon in the Dock or Applications folder to open the AdBlock app window, then select the Filter Lists tab and click on Update Filter Lists.
Managing AdBlock in the Dock
If an app is open on your Mac it will appear on the Dock. To keep an icon in the Dock, right-click (or Ctrl + click) on the icon in the Dock and go to Options > Keep in Dock.
To ensure the app icon does not appear on the Dock when closed, first make sure to uncheck System Preferences > Dock > Show recent applications in Dock. Unchecking this setting will prevent any closed apps from appearing on the Dock.
To remove an AdBlock icon that had previously been added to the Dock, right-click (or Ctrl + click) on the icon in the Dock and go to Options > Remove from Dock.
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For additional tips, please see Apple's article: Use the Dock on Mac.
Managing the AdBlock icon on the Safari toolbar
If the AdBlock icon does not appear on the Safari toolbar, go to Safari > Preferences > Extensions and make sure the option for the AdBlock Icon is selected.
If the AdBlock Icon is selected and still does not appear in the toolbar, in Safari go to View > Customize Toolbar… and drag the AdBlock icon to the toolbar.
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If you need troubleshooting assistance with the AdBlock for Safari Mac app, please see this article: Troubleshooting the AdBlock for Safari Mac App or reach out to us at help@getadblock.com.
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